I was recently in Brazil and it amazes me how the country adopted the platform. You can do everything in it. And it’s not that you’re always talking to someone on the other side. It’s all automated. Remember those gigantic labyrinths of menus you had to listen when calling a business? Now it’s all in WhatsApp, but with the advantage of being much faster to read. I asked for a service in a company, they gave me a protocol number. When I wanted to check on it, I just had to type the number on WhatsApp and it would tell me if it was ready.
So, no need to develop GUI, sites, and so on. Everything is accessible through WhatsApp.
So, I understand why Meta rolled this out and started with Brazil.
In the end, it feels like we made full circle and we’re coming back to the Telnet era of doing business.
I was recently in Brazil and it amazes me how the country adopted the platform. You can do everything in it. And it’s not that you’re always talking to someone on the other side. It’s all automated. Remember those gigantic labyrinths of menus you had to listen when calling a business? Now it’s all in WhatsApp, but with the advantage of being much faster to read. I asked for a service in a company, they gave me a protocol number. When I wanted to check on it, I just had to type the number on WhatsApp and it would tell me if it was ready. So, no need to develop GUI, sites, and so on. Everything is accessible through WhatsApp.
So, I understand why Meta rolled this out and started with Brazil.
In the end, it feels like we made full circle and we’re coming back to the Telnet era of doing business.