The British entrepreneur says search results are plagued with ‘clickbait’

Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.

Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”

He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.

Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.

  • NakedGardenGnome@lemmy.dbzer0.comEnglish
    2·
    1 year ago

    I’ve used it this month a bit for the free 100 searches, but found it rather similar to my Google results. Can someone enlighten me in how they provide a better service?

    • Sendbeer@lemmy.worldEnglish
      2·
      1 year ago

      I find the results to be cleaner and more relevant at least. With Kagi the relevant link is usually first or second link (like Google used to be) and the same search on Google I sometimes have to scroll down about 3-4 pages till I get to something relevant. Worse some of the ads Google is pushing to the top are misleading or completely contrary to what I’m looking for.

      Kagi allowing me to ban domains (bye bye pinterest) and boost others has also been pretty helpful.