European! (Built in China)
As an electronics designer professionally I just want to chime in.
With current infrastructure, it is very very very difficult to not go bankrupt and making consumer products in the EU the price for these sort of small products would be double to triple and of the same quality (I.e. shit products would also be shit, just much more expensive).
We need to be investing in automation infrastructure in low cost of living areas to get anywhere near competitive. Even current PCB manufacturers in Italy, Portugal, and Hungary are useful for B2B industrial, medical, and aerospace products mostly because the cost to assemble the PCBs is simply too high for consumers to consider buying.
Look at fairphone. They are designed in NL, software written in the EU, and still produced in China (searching for better conditions though) and like 90% of consumers that consider them won’t buy them specifically because of price point.
Designed in the EU, produced in china (and software in the EU) is already a large step up because development costs and profits go to EU companies, even if produced in China. Small companies have no other choice.
I’ll bite the top voted post - this is not the right mentality to have. OP just bought from an EU company and wanted to post to our community, shouldn’t we be a bit more encouraging? The EU consumer electronics industry simply isn’t there yet for the charger case - see my other post
Didn’t know they where German. My main association with them is that their stuff is kinda ass.
Same. I worked in an electronics store. This was one of the manufacturers where products broke so often we had a separate bin for their broken products.
But it was also one of the “refund anytime, no questions asked” manufacturers where we could just say how many value of products we got returned and they would just refund the amount to us. No pesky RMA process, no repairs, just take it back whenever the customer is unhappy and throw it away.
How are manufacturers like this even allowed to exist. The amount of environmental pollution by generating e-waste is just insane.
I appreciate, that the company in German, but lets be honest… If a German company bought Coca Cola, or Pepsi and sold it, to you would it be European too?
I understand the hype and i am also very excited about the move towards more European trade, but let’s not fool ourselves with this being European. It is a fact that very few electronics are made in EU, and this is something that we have to accept. This is indeed something that USA has failed to realize and are now making products more expensive to themselves, because production will not more to them. Asia makes electronics for the whole world. You can’t move products for USA to USA, or for EU to EU without the final product getting way more expensive
Are you sure you bought the right one? Doesn’t that look a little… intenso?
Fighting the good fight, keep it up






