I wonder how prevalent adblocking is among the younger generations. Even among my peer group I’d see people browsing the web with no adblock and a bunch of ads on websites when I’d glance at a sea of laptops. It was eye opening that outside of the social media I use that many people are just not tech literate. Is ad acceptance trending upward as people get younger and younger?
My theory is women, while they do look at porn, look at porn less. Men will seek out a particular type of porn or a specific video and will not stop until they find it. They are also less likely to go on websites that abuse popups like sports streaming channels.
Also I think women are also more likely to use social media which usually don’t have ad blockers.
I wonder how prevalent adblocking is among the younger generations. Even among my peer group I’d see people browsing the web with no adblock and a bunch of ads on websites when I’d glance at a sea of laptops. It was eye opening that outside of the social media I use that many people are just not tech literate. Is ad acceptance trending upward as people get younger and younger?
Speaking of advertising being a science like another person commented, it means it’s data driven.
https://backlinko.com/ad-blockers-users
https://datareportal.com/reports/digital-2024-july-global-statshot
Lots and lots: https://www.ecosia.org/search?q=how+prevalent+is+adblocking+by+generation
But more to the point:
Women in every generation block less ads however, which I found interesting.
My theory is women, while they do look at porn, look at porn less. Men will seek out a particular type of porn or a specific video and will not stop until they find it. They are also less likely to go on websites that abuse popups like sports streaming channels.
Also I think women are also more likely to use social media which usually don’t have ad blockers.