I never knew the name for this law, but it’s basically how SEO ruined traditional search. I think it’s also a big reason that a LOT of software engineers put way too much emphasis on passing unit tests and not nearly enough on examining what they’re actually testing.
It’s a special case of the buiness-school dictum that a metric that is made into a performance measure immediately becomes useless, since there are now incentives to game it.
I never knew the name for this law, but it’s basically how SEO ruined traditional search. I think it’s also a big reason that a LOT of software engineers put way too much emphasis on passing unit tests and not nearly enough on examining what they’re actually testing.
It’s a special case of the buiness-school dictum that a metric that is made into a performance measure immediately becomes useless, since there are now incentives to game it.