TF Securities analyst Ming-Chi Kuo recently argued that Apple could widen its market share amid the current memory-market upheaval by absorbing higher memory costs instead of raising...
Apple is reportedly paying premium prices for memory and absorbing the cost to secure supply and pressure rivals
Yeah, Apple has built an image of hardware stability, if you want an iPhone, you will be able to get one at MSRP.
That shifts the perspective of Apple from just another company, at the whim of the market, to an institution standing against the market.