Online Ratings Are Broken | Companies aren’t asking for your feedback. They’re begging you for data.::Companies aren’t asking for your feedback. They’re begging you for data.
Online Ratings Are Broken | Companies aren’t asking for your feedback. They’re begging you for data.::Companies aren’t asking for your feedback. They’re begging you for data.
It depends a bit. Some businesses actually need decent ratings to get going. Podcasts, AirBnB hosts, Indie developers, etc. Large corporations surely don’t need my rating. So I use discretion.
I’m assuming by “need my rating” you mean “need to be rated positively” (and not “need my honest feedback so they can improve their product”).
If so, I do that too, but I think the article has a point that a 5* review can now be more like a vote of “I wish more people bought this/supported this company” than “this product is really top notch”. This is much more useful to companies than it is to other buyers.