Apple Intelligence will make apps and services smarter. But Apple’s most notable innovations focus on ensuring the technology doesn’t disappoint, annoy, or offend.
Apple once seemed to have a lead in leveraging AI for personal computing, after launching Siri in 2011. The assistant made use of recent AI breakthroughs at the time to recognize speech more reliably, and sought to turn a limited range of voice commands into useful actions on the iPhone.
Apple once bought an app
“They came through with a commitment to personal, private, and context-aware AI,” says Tom Gruber, an AI entrepreneur who cofounded the company that developed Siri, which was acquired by Apple in 2010. Gruber says he was happy to see the company demo use cases that emphasized those features.
Apple once bought an app
Fine, a company.