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![](https://fry.gs/pictrs/image/c6832070-8625-4688-b9e5-5d519541e092.png)
Same thing happened earlier this year with Wendy’s new CEO. His brilliant plan to make a name for himself was rolling out dynamic pricing. After days of well deserved backlash Wendy’s had to come out and walk it back while insisting they had never planned to use this to do lunch/dinner surge pricing.
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