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I can only assume they are somehow expecting a cut or kickback from this, I can’t think of anything he’s done in the last 10 years that was actually good for the company. You have to live under a rock, or more accurately in an echo chamber, to believe someone like this is good for the profitability of a company, let alone deserves that many zeros.
Not to defend him (can’t really stand his videos at all) but he’s not a journalist. He’s just a freelance spokesman for products that will sponsor him.