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Google search is available on apple devices though. Same with stuff like Gmail. Imagine if YouTube didn’t have an app for iOS and you had to use the browser. That would be worse for consumers, but Google could use it as a way to force people into Android. That’s what Apple is doing with iMessage and the whole phone ecosystem is worse because of it, whether you care or not.
iPhones are really popular over there. Most people have one. For teenagers it’s something ridiculous like 85% of them using an iPhone. In Europe we have a more balanced split, so only using iMessage wouldn’t fly here.