Large language models (LLMs) like GPT-4 can identify a person’s age, location, gender and income with up to 85 per cent accuracy simply by analysing their posts on social media.
But the AIs also picked up on subtler cues, like location-specific slang, and could estimate a salary range from a user’s profession and location.
Reference:
arXiv DOI: 10.48550/arXiv.2310.07298
That’s what facebook/google have been doing for years without AI.
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They used to have AI, until everyone decided it’s only AI if it’s got an LLM backing it