I’m not even an Apple user but somehow I still feel like Apple is one of the very last companies where privacy and the security of your data is more worth than a dime.
While people noticed their new policies against 3rd party apps, that masked the fact that those policies carved out an exception for first party apps, meaning they collect (anonymous) data on you through Health, Journal, Music, etc. just like every other company. “Trusting them more” is simply a result of you and everyone else getting hit with their privacy ads recently.
Edit: “just like every other company” meant Google and Microsoft, i.e. the other big equivalent tech companies, my fault for not being specific.
While I’m all for calling out companies for abusing your privacy, your own links show that they don’t collect as much data as google. They could (and should) be better though.
This comment needs to be further up rather than the idiotic takes that don’t understand the difference between anonymized data collection (Apple) vs identifiable data collection (Meta/Google/most other tech).
Well, then there’s also the people that don’t realize that there are all sorts of programs out there that will try to take that “anonymized” data and then tie it right back to a persons profile.
For example, you can anonymize GPS location data, but just because you strip away identifying information doesn’t mean that you’re truly anonymous. It can still be obvious where you live and where you work. And once you figure out where they live (again based on anonymous data) you can tie that information right back into their profile and continue to track them as if nothing has changed. https://www.popularmechanics.com/technology/security/a15927450/identify-individual-users-with-stravas-heatmap/
Health is on-device, and is E2EE. To my knowledge, that’s always been the case. They do allow optional data linking services, but those need to be setup by the end-user. Apple should have no knowledge of this data, by default.
Notes can be E2EE (with ADP), and with Journal (a new iOS feature) being E2EE.
Music is a paid for service, with no ads, and is one of the more privacy respecting options. Data is needed for Music to help serve the user, and suggest artists/songs… it’s literally one of the platforms benefits, over self-hosting.
None of the major players literally sell your true name and address. All mask the data, and then do stuff with it like create trends to know which ads to display to “users that search for tiktok on the app store/play store”
Apple does not sell user data. By all means, look at their Privacy Policy (it’s easy to read), and show me where this is mentioned. They do collect it, and use it for their own marketing platform, but they don’t sell/trade it. In fact they DO anonymise the data they collect. Take a look: https://www.apple.com/privacy/docs/Differential_Privacy_Overview.pdf This is just one document, found after a quick search. They also disclose other details on their security, and other privacy (or lack thereof) aspects.
Now show me where other ad agencies, not just one or two, that goes to the same lengths, while also giving decent documentation. I’m not saying Apple is perfect (far from it).
They do collect it, and use it for their own marketing platform
Right
but they don’t sell/trade it
Then what are they collecting it for? To line their servers? It’s being used to train services, and those services that have ads have those ads targeted using the data collected in the first sentence I quoted.
In fact they DO anonymise the data they collect
So does google. Again, to the broader thread audience replying to my original comment, what is the difference?
Did you read the article you posted? Apple serve you ads, they don’t sell your data. And they allow you to opt out of tracking. It’s all right there in your article.
I’m not even an Apple user but somehow I still feel like Apple is one of the very last companies where privacy and the security of your data is more worth than a dime.
Nope, Apple sells your data just as much as Google does: https://www.insiderintelligence.com/content/apple-ad-revenues-skyrocket-amid-its-privacy-changes https://www.vox.com/recode/2022/12/22/23513061/apple-iphone-app-store-ads-privacy-antitrust#luMMel
While people noticed their new policies against 3rd party apps, that masked the fact that those policies carved out an exception for first party apps, meaning they collect (anonymous) data on you through Health, Journal, Music, etc. just like every other company. “Trusting them more” is simply a result of you and everyone else getting hit with their privacy ads recently.
Edit: “just like every other company” meant Google and Microsoft, i.e. the other big equivalent tech companies, my fault for not being specific.
While I’m all for calling out companies for abusing your privacy, your own links show that they don’t collect as much data as google. They could (and should) be better though.
Nope apple is literally worse than hitler, spez, and elon musk confirmed. Tim apple fucked my wife in front of me.
You lucky sonofabitch. You got to witness the ol Apple Pie with your own two eyes.
Anonymous data is actually pretty different to the data everyone else collects, which literally has your name and picture
Apple’s data is useful for trends but it can’t be used to study who I am.
This comment needs to be further up rather than the idiotic takes that don’t understand the difference between anonymized data collection (Apple) vs identifiable data collection (Meta/Google/most other tech).
Well, then there’s also the people that don’t realize that there are all sorts of programs out there that will try to take that “anonymized” data and then tie it right back to a persons profile.
For example, you can anonymize GPS location data, but just because you strip away identifying information doesn’t mean that you’re truly anonymous. It can still be obvious where you live and where you work. And once you figure out where they live (again based on anonymous data) you can tie that information right back into their profile and continue to track them as if nothing has changed. https://www.popularmechanics.com/technology/security/a15927450/identify-individual-users-with-stravas-heatmap/
That won’t work on Apples data - they group all the data into cohorts, so the anonymising isn’t reversible.
As much as Google? Likely not. Does their carefully curated pro-privacy image actually match their practices? Also likely not.
Health is on-device, and is E2EE. To my knowledge, that’s always been the case. They do allow optional data linking services, but those need to be setup by the end-user. Apple should have no knowledge of this data, by default. Notes can be E2EE (with ADP), and with Journal (a new iOS feature) being E2EE. Music is a paid for service, with no ads, and is one of the more privacy respecting options. Data is needed for Music to help serve the user, and suggest artists/songs… it’s literally one of the platforms benefits, over self-hosting.
None of the major players literally sell your true name and address. All mask the data, and then do stuff with it like create trends to know which ads to display to “users that search for tiktok on the app store/play store”
Apple does not sell user data. By all means, look at their Privacy Policy (it’s easy to read), and show me where this is mentioned. They do collect it, and use it for their own marketing platform, but they don’t sell/trade it. In fact they DO anonymise the data they collect. Take a look: https://www.apple.com/privacy/docs/Differential_Privacy_Overview.pdf This is just one document, found after a quick search. They also disclose other details on their security, and other privacy (or lack thereof) aspects.
Now show me where other ad agencies, not just one or two, that goes to the same lengths, while also giving decent documentation. I’m not saying Apple is perfect (far from it).
Right
Then what are they collecting it for? To line their servers? It’s being used to train services, and those services that have ads have those ads targeted using the data collected in the first sentence I quoted.
So does google. Again, to the broader thread audience replying to my original comment, what is the difference?
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Did you read the article you posted? Apple serve you ads, they don’t sell your data. And they allow you to opt out of tracking. It’s all right there in your article.
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